Guerilla Marketing

No, it's not marketing to monkeys.

Guerilla marketing is making a passionate one-on-one connection that influences someone. It lets you leave ideas behind that can influence someone when they are about to make a decision. It is memorable, unexpected and different.

Check out TheTruth.com  to see how they use guerilla marketing to get their ideas across.

When do you guerilla?

• When your goal is word-of-mouth and publicity.
•  When you want to create excitement about your message.
•  When you want to be very targeted and have an actionable outcome.

Here are a few things you can try:

• Stage a Post-it attack.  Put Post-it notes on the lockers and walls throughout your school (but be sure to get permission first!) with attention-grabbing messages  tobacco facts.
• Make your video rant about the negative impact  that big tobacco has on our health, environment and post it on YouTube.
• Add a link to OVX.org on your Facebook or Myspace page and encourage all your friends to check out the site to find out the truth about big tobacco.

Do you have some great guerilla marketing ideas? Share them with us and we'll add your ideas to our list!