Sorry, you need to install flash to see this content.
PR & Event Planning
Spread the word about exposing big tobacco.
Public relations, sometimes shortened to "PR," is a way for organizations or individuals to share their stories or events with lots of people through the media -- newspapers, television and radio news programs, bloggers, etc.
Press Releases
Writing a press release is a great way to get attention from the media, decision-makers and from members of your community. There are a few basic rules for writing a press release. Here's what your press release should have:
- FOR IMMEDIATE RELEASE: These words should appear in the upper left-hand margin, just under your letterhead. You should capitalize every letter.
- Contact Information: Skip a line or two after release statement and list the name, title, telephone and fax numbers of your spokesperson (the person with the most information).
- Headline: Skip two lines after your Contact information and use a boldface type.
- Dateline: This should be the city your press release is issued from and the date you are mailing your release.
- Lead Paragraph: The first paragraph needs to grasp the reader's attention and should contain the relevant information to your message such as the five W's (who, what, when, where, why).
- Text: The main body of your press release where your message should fully develop.
- Recap: At the lower left hand corner of your last page restate your product's specifications, highlight a product release date.
Newspapers are a great way to get your messages to the masses. Submit this article about smoking in the movies to your local or school newspaper.
Event Planning
Check out our PR 101 tips for working with the local media when planning an event. Learn how to plan an event to spread the word about exposing big tobacco. Download these helpful checklists:
